Too dependent on PropertyGuru
Portal fees rise every year but the traffic never belongs to you.
The principal's dilemma
You're spending heavily — but owning nothing
Large and boutique agencies alike pour six figures into portals every year. When spend stops, traffic stops. Meanwhile, brand equity, agent retention, and inbound leads never compound.
No digital asset
Nothing in your stack appreciates or generates leads while you sleep.
No AI at scale
Agents waste hours on content that should be automated and on-brand.
No centralized platform
Branches, agents, and listings operate in silos across tools.
No ROI visibility
Principals can't see top agents, areas, lead sources, or SEO health.
Weak recruitment leverage
Top agents join teams with strong digital brands — not just commission splits.
Before & after
From portal dependency to owned growth
Portal-only strategy
- RM50K–200K+/year across portals with no owned asset
- Traffic stops when ad spend stops
- Brand diluted across generic portal profiles
- No systematic SEO or AI search readiness
- Principals blind to what's working
- Agent recruitment based on commission alone
PropFlex Agency
- Owned digital asset that compounds month after month
- Every listing strengthens SEO and discoverability
- White-label branding across branches and agents
- Advanced GEO/AEO for Google and AI search
- Analytics: top agents, areas, and lead sources
- Recruitment powered by a platform top agents want
RM80K/year on portals vs ~RM30K on PropFlex Agency — save RM50K and own the asset.
Product demo
See PropFlex in 15 minutes
A walkthrough of the public website, agent backoffice, listings workflow, SEO tools, and direct WhatsApp lead capture.
See PropFlex in 15 minutes
15 min overview of the public site, agent backoffice, listings, SEO, and lead capture.
Set PRODUCT_DEMO_VIDEO_URL to embed your YouTube or Vimeo walkthrough here.
What you get
Built for for agencies
White-Label Branding
Deploy under your brand, on your domain, across all branches.
Advanced GEO/AEO
Structure content for Google AI Overview, ChatGPT, Gemini, and Perplexity.
Analytics Dashboard
Track agent performance, content, and growth signals in one place.
Owner Prospecting
Search and import workflows for listing acquisition at scale.
AI Content at Scale
Generate listing copy, area guides, and SEO content across the team.
Custom Integrations
API access and CRM integration for enterprise workflows.
Recommended plan
Agency
Perfect for Growing Agencies
Team Leader
Perfect for Team Leaders
Setup Fee
RM999
Monthly
RM499
Yearly
RM4,990
Save 2 Months
- Complete team growth platform
- Agency website
- Custom domain
- Up to 25 agents
- Shared listing inventory
- Team dashboard
- SEO property pages
- GEO & AEO Ready
- AI Content Generator
- Lead routing
- Monthly support
- Onboarding session
Agency
Perfect for Growing Agencies
Setup Fee
RM2,999
Monthly
RM1,499
Yearly
RM14,990
Save 2 Months
- Everything in Team Leader
- Unlimited listings
- Multi-team management
- Advanced analytics
- AI Marketing Suite
- Recruitment tools
- White-label branding
- Branch management
- Priority support
Enterprise
Custom Solution
Custom Solution
Tailored for multi-branch agencies and enterprise teams.
- Unlimited agents
- Multi-branch
- Enterprise integrations
- API
- Bulk data import
- Owner Prospecting
- White-label
- Dedicated onboarding
- SLA Support
Compare plans in detail
See exactly what each plan includes — from team leaders to enterprise agencies.
Feature
Team Leader
Agency
Enterprise
Agent Seats
Up to 25
Unlimited
Unlimited
Listings
Shared inventory
Unlimited
Unlimited
Custom Domain
Agency Branding
Website
White-label
Full white-label
SEO
Property pages
Advanced
Advanced
GEO
AEO
AI Property Description
AI Social Content
AI Blog Generation
Lead Inbox
Analytics
Team dashboard
Advanced
Advanced
Recruitment
Owner Prospecting
White-label
Priority Support
Monthly
SLA
API Integration
Why Subscription?
Your subscription isn't just software hosting — it keeps your agency's growth engine live, secure, and getting smarter every month.
- Security updates
- Feature enhancements
- AI improvements
- SEO/GEO/AEO engine updates
- Performance optimization
- Cloud hosting
- Database backup
- Monitoring
- Technical support
- Platform maintenance
- New AI features
- Compatibility updates
Founder Launch Promotion
Join early. Lock in founder pricing.
Limited slots for founding team leaders and agencies — lock in launch pricing while onboarding stays hands-on.
- Setup fee waived for early Growth partners
- Limited-time Founder pricing
- Locked-in pricing while subscription remains active
- Early access to new AI features
- Priority onboarding
Founder benefits apply while your subscription stays active. Limited availability.
Founder pricing ends in
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Days
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Hours
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Min
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ROI calculator
Portal spend vs owning your platform
See how your current portal budget compares to building a digital asset on PropFlex — and how few direct leads it takes to break even.
Your estimate
Recommended plan
—
One-time setup
—
Annual portal spend
—
Annual PropFlex cost
—
Difference
—
Break-even from direct deals
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Discuss your numbers
Estimates only. Portal spend varies by agency. PropFlex pricing uses founding promo rates when selected. One direct closed deal often covers many months of subscription.
Founding partner spotlight
Agencies building what they own
Early PropFlex partners are shifting from portal-only visibility to owned brand, shared inventory, and direct lead capture.
Apex Properties KL
Boutique agency · 8 agents · Selangor
Leader plan"We stopped treating our website as a brochure. Now every listing and agent profile feeds our brand — and leads come direct."
Before
RM6,200/mo across portals with no owned traffic
After
Branded site + shared inventory + WhatsApp routing on PropFlex
- Direct WhatsApp leads
- 4/mo 19/mo
- Time to publish listing
- 45 min 12 min
- Team agents on one platform
- 0 8
Horizon Realty Group
Multi-branch agency · 40+ agents · Klang Valley
Agency plan"PropFlex gave us one growth stack across branches — white-label branding, GEO content, and analytics our principals actually use."
Before
RM18,000+/mo portals, siloed branch websites, no SEO system
After
Unified white-label platform with advanced GEO/AEO and owner prospecting
- Annual portal spend
- RM216K RM36K platform
- Branches on one brand
- 3 silos 1 platform
- SEO location pages live
- 6 48
Representative founding-partner scenarios based on early onboarding patterns. Individual results vary by market, inventory, and effort.
FAQ
Questions from agency principals
Should we stop using property portals?
Not necessarily. Many principals use portals for visibility while PropFlex builds the owned asset — brand, SEO, direct leads, and agent retention. The goal is less dependency, not zero portals.
What does Agency include beyond Leader?
Unlimited agents, white-label branding, advanced GEO/AEO, analytics dashboard, owner prospecting, bulk import, subscription tools, priority support, and custom integrations.
Can PropFlex support multiple branches?
Yes. Agency is designed for franchises and multi-branch teams with white-label branding and dedicated onboarding.
How do we get started?
Book a strategy call. We'll map PropFlex to your team size, branding goals, and growth stage, then deliver a tailored proposal.
7-day trial interest
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Ready to own your agency's growth?
Build what portals never will.
Book a strategy call to see how PropFlex Agency can reduce portal dependency and build a compounding digital asset for your agency.
- White-label branding + unlimited agents
- Advanced GEO/AEO + analytics
- Owner prospecting + bulk import
- Dedicated onboarding + priority support
Tailored proposals for boutique and large agencies.